A useful primer on the “conversation economy”

March 9, 2008

This BusinessWeek piece by David Armano from last year is a useful starting point summary of the conventional wisdom on whatever this thing is that we’re talking about (what is the difference, exactly, between a “conversation economy” and an “attention economy”?)
It’s the conversation economy, stupid. One of the engines that is driving “2.0″ growth is [...]

Read the full article →

Blogging for beginners

March 9, 2008

A glossary of blogging and social media terms from Converstations — at last I know what AJAX stands for!

Read the full article →

Storynory: A lekker example of how giving stuff away can be good for business

March 6, 2008

Now that I’m looking for them, I can’t take a step without falling over interesting examples of social media marketing at work. Right now, for example, my five-year-old is taking some rest time listening to a podcast of The Happy Prince, beautifully read and downloaded gratis from StoryNory.com. The site is a project of a [...]

Read the full article →

How NOT to do social media

March 6, 2008

Alex Steffen at WorldChanging, one of my favourite reads, just posted this very embarrassing pitch he got from a PR person who should lose their account on the spot for being utterly clueless.
And witness, incidentally, the power of social media: Alex Steffen blogged about it, and no doubt a few others besides me will [...]

Read the full article →

Evolution of the social media press release

March 6, 2008

The International Association of Business Communicators has announced it is taking a leadership role in developing standard for social media press releases — and they’ve even done it with a social media release. Useful links to related content and potentially interesting embedded video, but ZA bandwidth renders it too irritating to watch. Pity the attributable [...]

Read the full article →

Social media and ROI

March 5, 2008

I thought my next step in this experiment was to start drafting metrics so we can decide how successful we’ve been when we’ve done it; but according to this post from Tod Defren I still don’t get it:
More and more clients and prospects understand that it’s impossible to bully your way into winning friends and [...]

Read the full article →

The start of an experiment

March 3, 2008

I’ve spent months (years?) waiting for the whole social media thing either to blow over or make itself indispensable before I invest time in it. Right now, I have decided that if not indispensable, it is at least beginning to be useful: hence this experiment. I’m designing a social media strategy for Client X at [...]

Read the full article →

About

April 25, 2007

I make stories for a living — specifically, the kind of stories that help technology companies sell stuff. Mostly I do it with words, but I like pictures too. At the moment, I’m experimenting with social media to discover the extent to which it can work for my clients, and their clients.
I work particularly [...]

Read the full article →

Next Entries →