I get this question a lot. It’s a question I ask of myself a lot, as well. I’m betting on the answer being yes, with some caveats depending on exactly who and where your target market is and what the best way might be to reach them. My “yes” is not yet authoritative, but it’s getting firmer by the day. I will (try to) blog the learnings as they happen. In the meantime, Chris Brogan has a great roundup of posts on this and related subjects here: Best Social Media Advice from Chris Brogan. There are especially good posts about small businesses under the “community development” and “social media” headings. I’ll be coming back to this resource.

A glossary of blogging and social media terms from Converstations — at last I know what AJAX stands for!