Alex Steffen at WorldChanging, one of my favourite reads, just posted this very embarrassing pitch he got from a PR person who should lose their account on the spot for being utterly clueless.
And witness, incidentally, the power of social media: Alex Steffen blogged about it, and no doubt a few others besides me will also pick it up as a result, some of whom will have actual readers that pick it up in turn. I’ve never heard of Ethos Water before today, but I’m sure they would have preferred another way to bring themselves to my attention. Or can it really be true that no publicity is bad publicity?
