The start of an experiment

I’ve spent months (years?) waiting for the whole social media thing either to blow over or make itself indispensable before I invest time in it. Right now, I have decided that if not indispensable, it is at least beginning to be useful: hence this experiment. I’m designing a social media strategy for Client X at Duo Marketing; if it works for him, we can do it for others too. I’m particularly interested in finding out whether this will work in a B2B space in South Africa: so far my first impression of the local social media scene, judging by the blogs, is that it’s very small and incestuous. However, talking about it and doing it are not at all the same thing — the best use of social media I’ve seen has been among crafters, who have created a dense and vibrant network of blogs, Etsy shops, Ravelry profiles, Flickr accounts and international goodie swaps that’s creating a great deal of value. So, we will see.