Evolution of the social media press release

The International Association of Business Communicators has announced it is taking a leadership role in developing standard for social media press releases — and they’ve even done it with a social media release. Useful links to related content and potentially interesting embedded video, but ZA bandwidth renders it too irritating to watch. Pity the attributable quotes are pure marketese, too.

There’s a nice discussion by Shel Holtz here, with a useful discussion of the complementary uses of the social media release, traditional press releases and CEO blogs.